Remove Branding Remove Consulting Remove Fractional CTO Remove Guidelines
article thumbnail

How a multinational insurance company is managing design at scale through a design system

UX Planet

Additionally, there were several consulting and agency teams supporting all sorts of applications and building proof-of-concepts. Each team had its own interpretation of the brand’s digital guidelines to support their business, product, and user needs. “In

article thumbnail

Nutritionally Balanced Food: Japanese Food Startup, BASE FOOD, Expands to the U.S. with Innovative Product Reinventing Staple Foods

freshtrax

It is a new experience and there are new competitors; the product along with the marketing and branding strategy will need to be localized for the new market. More About Michael Rosenzweig] Michael was a consultant for 3 years at Ernst & Young in Japan. We asked Michael to explain how BASE FOOD U.S.