Userpilot

JULY 9, 2023

TL;DR Product usability describes how easily customers can use a product to achieve their goals. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Usability vs. User Experience (UX).

User Testing 98

User Testing Customer Experience Customer Feedback Product Research 98

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. This leads to higher customer satisfaction , retention, and loyalty. But what exactly does it involve?

Data Visualization 104

Data Visualization Analytic Tools Customer Experience Feedback Software 104

Userpilot

SEPTEMBER 30, 2022

Digital customer experience references the part of the journey that’s experienced virtually in digital channels, such as mobile app experiences, website browsing, social media interactions, etc. It’s the sum of a customer’s digital interactions with your brand. What is digital customer experience?

Customer Experience 98

Customer Experience User Testing Data Visualization Feedback Software 98

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

APRIL 10, 2024

Knowledge bases offer lots of benefits, including improved customer satisfaction , reduced load of customer support agents , and improved self-service support. Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets.

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

APRIL 29, 2024

SaaS renewal best practices for driving free to paid conversions include: Create a personalized onboarding experience to retain trial users. Guide trial users towards key actions with checklists. Use interactive walkthroughs to drive customer success. Offer self-service support to improve customer satisfaction.

Feedback Software 100

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 100

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. By understanding these factors, market research can provide insight into the feasibility and the best approach for marketing a product.

User Testing 130

User Testing Product Research Data Visualization Customer Feedback 130

Userpilot

FEBRUARY 25, 2024

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Core metrics for marketing funnel. Free trial conversion rate.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 105

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. What is product experience?

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Growth marketers are more oriented to leverage tools and marketing channels to drive growth by both acquiring and retaining customers at all costs.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Reward loyal users and make them brand advocates. What is customer experience?

Customer Experience 98

Customer Experience User Testing Customer Feedback Data Visualization 98

Userpilot

OCTOBER 21, 2022

Looking for customer relationship management examples to inspire your brand? After reading this article, you’ll see how a good CRM helps to cultivate healthy customer relationships that lead to higher engagement, loyalty, customer retention , and mouth-watering LTV. Improved customer experience (CX).

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. It includes marketing, advertising, and promotional activities to reach the target audience.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

MARCH 29, 2023

This article examines what a smiley face survey is, why it’s an excellent tool for collecting feedback and tracking customer satisfaction, and when/how to use them. TL;DR Smiley face surveys use smiley faces as answer options to measure customer satisfaction. It helps you measure customer satisfaction.

Product Research 98

Product Research User Testing Customer Feedback Feedback Software 98

Reveal

DECEMBER 6, 2023

OEM analytics, short for Original Equipment Manufacturer analytics, refers to a category of business intelligence products seamlessly integrated into Software as a Service ( SaaS ) offerings or independent software vendor (ISV) solutions. This allows for a customized user experience, enhancing brand consistency and engagement.

Analytic Tools 62

Analytic Tools Data Visualization Feedback Software User Testing 62

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. The marketing funnel stages focus on customer acquisition.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

MARCH 29, 2023

This article covers: What NPS is about Why you should collect it to power your eCommerce growth How to use and analyze the data to get more customers Factors affecting your NPS and what to do about it TL;DR NPS eCommerce measures customer loyalty and directly indicates their willingness to buy from your online store again.

Product Research 94

Product Research Customer Feedback Customer Experience Onboarding KPIs 94

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

MARCH 20, 2024

The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. Affiliate marketing rewards promoting products by relying on niche alignment and audience relevance. Software monetization through crowdfunding relies on user goodwill to support free product development.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

OCTOBER 24, 2022

Net Promoter Score (NPS) is one of the most widely used metrics to measure customer experience. NPS data helps you dig deeper into your customers and find out whether they are your brand’s promoters, passives, or detractors. You should always customize the design of your surveys and integrate them with your brand.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JULY 18, 2022

Analyzing customer loyalty helps you identify patterns to boost loyalty, improve customer experiences , and increase your Customer Lifetime Value. They are happy to advocate for your brand and recommend you to others. What is customer loyalty analytics? Understand patterns of customer loyalty.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. When implemented effectively, it transforms businesses.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Research Software 103

Userpilot

MAY 14, 2023

Feedback widgets allow you to get feedback passively on topics like feature requests and prompt smiley face surveys to measure customer satisfaction. Email surveys let you understand customer experience at different stages of the user journey and after specific interactions. Why is customer feedback important?

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

Userpilot

JULY 21, 2022

Interested in providing better customer experiences with customer experience automation? The SaaS market is competitive, and it’s not enough to have a good product. Many brands have great products but what makes you stand out from the competition is customer experience (CX). Drives customer satisfaction.

Feedback Software 98

Feedback Software Reporting Tools Customer Experience Data Visualization 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 18, 2022

Customer advocacy is a powerful force for driving business growth without breaking the bank. There is nothing more important to a brand than making its customers happy. Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

FEBRUARY 28, 2024

This will help you determine whether or not your marketing efforts are going to be sustainable in the long run. Getting a potential customer to see you in search results is a good start but you’ll only get actual buyers if they click through to the page. Customer engagement score. Click-through rate (CTR). NPS and CSAT.

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience User Testing 105

Userpilot

OCTOBER 11, 2022

You have abysmal customer support. How customer dissatisfaction affects your business: Unhappy users leave negative comments about your brand in public. Types of dissatisfied customers: An angry customer is convinced that your company neither cares nor listens to them. What is customer dissatisfaction?

Customer Feedback 98

Customer Feedback Feedback Software Customer Experience User Testing 98

Userpilot

DECEMBER 21, 2022

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Retention Rate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JULY 18, 2023

The average revenue per user. Customer loyalty. Overall customer satisfaction. Apply these 7 retention strategies to reduce churn rates: Personalize user onboarding for different user segments. Use interactive walkthroughs to contextually guide new customers. Multiply the figure by 100.

User Testing 98

User Testing Feedback Software Data Visualization Customer Feedback 98

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. Here are some tips to help you increase your customer value.

Feedback Software 105

Feedback Software Customer Feedback Customer Experience User Testing 105