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How information architecture define your brand positioning?

UX Planet

Examples from IKEA and Netflix on how IA improves user experience and serves as a business strategy. Information architecture (IA) is the practice of structuring the content of your product (it applies to website, app, and even books!), it consists of 3 core pillars, users, context, and content. What is information architecture?

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5 Levels of Customer Satisfaction [+ How to Improve It]

Userpilot

Measuring different levels of customer satisfaction is one of the best ways to measure user sentiment. Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention.

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Customer Sentiment in SaaS: How to Measure and Improve

Userpilot

Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Customer sentiment analysis.

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10 Sentiment Examples for Improving Customer Satisfaction [+ Tools]

Userpilot

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Tracking sentiment can also help you with feedback analysis and interpreting responses to in-app surveys.

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Collecting In-App Feedback: Best Tactics and Tools for SaaS

Userpilot

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. But it all depends on how you approach users and the tactics you follow to get them to answer your surveys. But first, what’s in-app feedback?

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SaaS UX Design: 18 Best Practices

Userpilot

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. What is SaaS UX design? Why is UX design important in SaaS?

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How to Build A Product Feedback Loop In SaaS: Steps and Examples

Userpilot

In the dynamic world of SaaS, creating a robust product feedback loop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. Analyze customer feedback responses to identify patterns.