UX Planet

FEBRUARY 21, 2024

To build a successful UX team, you must develop a strategy combining planning, effective management and talent acquisition. Photo by Jason Goodman on Unsplash When building my own team for the first time as a UX leader, I faced several challenges and developed a few strategies. You might find them helpful.

Research Software 77

Research Software Analytic Tools Feedback Software Reporting Tools 77

Userpilot

APRIL 30, 2024

Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want. Retention : Addressing pain points can increase user satisfaction, which overall reduces churn and increases customer retention. If your users are in-app, send in-app surveys.

User Testing 86

User Testing Customer Feedback Feedback Software Data Visualization 86

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. First of all, PLG strategies use the product as the primary marketing channel.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Marketing 92

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 100

B2B User Testing Research Software Analytic Tools 100

Userpilot

AUGUST 5, 2023

Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. In this article, we’ll explore effective strategies to convert NPS passives into enthusiastic promoters who’ll advocate your product or service. What is Net Promoter Score (NPS)? How to identify NPS passives?

Data Visualization 92

Data Visualization Feedback Software Product Research Analytic Tools 92

Userpilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy.

Feedback Software 94

Feedback Software Research Software Analytic Tools Product Research 94

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. Customer enablement and sales enablement aren’t the same. Customer success enablement focuses on providing customers with the necessary tools for success.

Feedback Software 93

Feedback Software Data Visualization Analytic Tools User Testing 93

TechEmpower - Product Management

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. At TechEmpower , we’ve used generative AI across a wide range of capabilities for ourselves and our clients.

Generative AI 118

Generative AI Analytic Tools Research Software Reporting Tools 118

The Product Coalition

FEBRUARY 15, 2024

This capability enables businesses to make well-informed decisions, fine-tune strategies, and proactively anticipate market trends, positioning them at the forefront of their industries. Automating content generation for product descriptions, advertisement copy, and social media posts ensures a consistent and engaging brand presence.

Generative AI 108

Generative AI Data Visualization Reporting Tools Research Software 108

Userpilot

NOVEMBER 30, 2023

Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works. What is a conversion rate optimization (CRO) audit A CRO audit is a comprehensive analysis of a customer’s journey on a website or digital product.

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 89

Userpilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. TL;DR A freemium strategy is based on a free plan that offers limited functionality or usage for unlimited time. Want to see how Userpilot can help you execute your freemium strategy?

Feedback Software 80

Feedback Software Analytic Tools User Testing Strategy 80

Userpilot

FEBRUARY 2, 2023

Content testing is how you ensure that your content is relatable and well-perceived by your audience. Content testing is a form of user experience research that measures the quality and performance of content. By running regular tests and improving upon the results, you can boost your conversion and retention rates.

User Testing 90

User Testing Research Software Feedback Software Product Research 90

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Active feedback is the kind of feedback that you solicit actively from your users.

User Testing 85

User Testing Customer Feedback Feedback Software Product Research 85

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. TL;DR Customer retention refers to the strategies and tactics used to build strong customer relationships and encourage them to continue using the product. Let’s get to it.

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Userpilot

JUNE 7, 2023

TL;DR A feature survey is a method of collecting user feedback about existing or upcoming features of your product. Types of feature surveys to obtain valuable feedback: Beta testing feature feedback survey for understanding if the new feature will bring value to users before it’s launched. How can we further improve [Feature]?

User Testing 83

User Testing Customer Feedback Product Research Feedback Software 83

Alchemer Mobile

MAY 31, 2022

Understanding and acting on emotion and sentiment are key to any customer experience strategy. When you invest time and energy into understanding your customers on an emotional and individual level, you gain a competitive advantage that is unique to your business and marketplace. Customer Satisfaction (CSAT).

Product Research 243

Product Research User Testing Customer Feedback Customer Experience 243

Userpilot

APRIL 19, 2024

This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

SEPTEMBER 21, 2022

Collecting feedback data provides users with different ways to share their thoughts about your product. Gather feedback on product user satisfaction so you can find ways to improve customer loyalty. Types of feedback forms (read more for examples and templates): Customer forms for understanding your user persona.

Feedback Software 90

Feedback Software User Testing Customer Feedback Analytic Tools 90

Userpilot

APRIL 29, 2024

In this article, we examine what makes SaaS renewal management so important and explore renewal strategies for preventing customer churn and increasing upsells. TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. Let’s dive right in!

Feedback Software 77

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 77

Split

AUGUST 18, 2022

However, there are simple testing ideas you can try to make the most of a difficult situation. A second axis to consider is that your customers themselves have less interest in spending. When decisions become difficult to make, A/B tests offer an accurate and reliable estimate. The best approach is to run an A/B test.

User Testing 98

User Testing Customer Experience Product Research Testing 98

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. Frictionless sign-ups and proactive support are now essential for winning over users.

Analytic Tools 97

Analytic Tools Data Visualization User Testing Reporting Tools 97

Userpilot

FEBRUARY 25, 2024

Examples of tactics that help you to improve your funnel conversion rate include: Use welcome surveys to understand customer interests, segment based on preferences, and tailor onboarding for smoother conversion progression. Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand.

Data Visualization 96

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 96

AB Tasty

FEBRUARY 22, 2024

The intersection of technology and fashion has given rise to new opportunities for brands to connect with their customers in more meaningful and engaging ways. The Mobile Customer: Shopping on the Go The mobile customer has become a dominant force in the fashion industry.

User Testing 52

User Testing Data Visualization Analytic Tools Feedback Software 52

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 81

Feedback Software User Testing Customer Experience User Friction 81

Userpilot

SEPTEMBER 30, 2022

In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue. 15+ strategies to offer seamless digital customer experiences and drive retention for your SaaS.

Customer Experience 83

Customer Experience User Testing Data Visualization Feedback Software 83

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. The conversion rate typically decreases as users go deeper into the sales process.

Data Visualization 97

Data Visualization User Testing Analytic Tools Feedback Software 97

Userpilot

MARCH 7, 2024

TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages.

Analytic Tools 95

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 95

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 94

Feedback Software User Testing Research Software Customer Feedback 94

The Product Coalition

OCTOBER 20, 2023

The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. One of the main benefits of AI transformation in marketing is gaining a deeper comprehension of customer behavior. How is AI used in marketing?

Data Visualization 105

Data Visualization Artificial Inteligence Reporting Tools Customer Communications 105

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. The first step in the SaaS marketing funnel is simple – acquire customers.

Feedback Software 111

Feedback Software User Testing Product Research Customer Experience 111

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Stay ahead of the competition: By gathering opinions about your top competitors, you’ll uncover gaps you could fill to make your current customers happy and attract more users. How do you feel about [brand]?

Data Visualization 79

Data Visualization Product Research Research Software Analytic Tools 79

Userpilot

NOVEMBER 19, 2023

It’s much easier to sell to existing customers than to win over strangers, but how exactly do you cross-sell to SaaS users? This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. TrustPulse prompts users to add Optinmonster to their purchase.

Analytic Tools 78

Analytic Tools Feedback Software Data Visualization Reporting Tools 78

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Implementing an onboarding checklist to help users progress through the customer journey.

Analytic Tools 75

Analytic Tools Feedback Software Research Software Customer Experience 75

Userpilot

APRIL 29, 2024

When combined with market segmentation, it makes your marketing strategy more efficient. The customer segmentation process starts with goal setting. ’ Next use analytics and surveys to collect relevant data and use it to segment customers. Teams use it to target users whose trials are ending to drive upsells.

Customer Experience 79

Customer Experience User Testing Customer Feedback Analytic Tools 79

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 86

Customer Experience User Testing Analytic Tools Feedback Software 86