Remove Branding Remove eBook Remove Market Research Remove User Friction
article thumbnail

16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

article thumbnail

How to Build a Conversion Path: Step-by-Step Process

Userpilot

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 45 Product Marketing Manager Interview Questions

PMLesson's Ace the PM Interview

Had B&N marketed the nook more creatively, I believe it could have been successful. It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. Be aggressive with marketing. Attract a book-loving user-base. What's your favorite brand and why?

article thumbnail

How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

Other stakeholders are motivated by social proof , so you can demonstrate how other brands they look up to use these techniques. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How to be a great UX research leader: Engage your stakeholders [Article]. Get new customers?

article thumbnail

Product-Led Content Marketing: Definition, Process, and Examples

Userpilot

TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.