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Microcopy UX: Tips and Examples for Great UX Writing

Userpilot

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. For example, run A/B and usability tests.

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UX Research Process: A Step-By-Step Framework

Userpilot

It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences. This includes data from your analytics tools (e.g.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Personalize the onboarding process according to users’ JTBD. Help customers gain full value from your product. Userpilot’s many features help you implement robust personalization strategies.

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Customer Lifecycle Management in SaaS: How to Increase Engagement at Each Stage

Userpilot

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Best practices for effective customer acquisition and product-led growth. 16 Customer acquisition strategies to grow your customer base This section covers strategies to attract your ideal users and keep them glued to your product when they finally sign up. In-app strategies for converting free or trial users to paying customers.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Provide convenient self-service support.