Branding Entertainment Market Research Positioning 
BrainMates
NOVEMBER 27, 2022
Throw in a bit of basic segmentation, targeting and positioning, and you would then have the beginnings of a business case to look into developing a product to meet those needs. Here’s The Product – Start Marketing Now! Will people actually pay for something that meets these needs? Are any competitors already serving these needs?
UX Studio: Product Management
JULY 14, 2021
Considering that none of the established innovation consulting companies are cheap, you want to make sure your return on the investment is positive. . As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners.
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The Product Coalition
FEBRUARY 6, 2020
User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels. To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles.
freshtrax
JULY 31, 2023
In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.
Userzoom
DECEMBER 17, 2019
Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.
freshtrax
APRIL 18, 2019
I would like to share 5 unique facts about influencer marketing in Japan based on my hands-on experience working with influencers and bloggers on behalf of global brands in the past few years. One of the most unique aspects of the social media and influencer marketing landscape in Japan is the language barrier.
Gainsight
FEBRUARY 2, 2024
In the past few years, Northpass has helped some of the world’s most innovative brands (Uber, Shopify, Airbnb, and The Economist) with developing their online learning centers. This means experimenting with rich text, video, audio, different kinds of assignments and other entertaining ways to convey learning.
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