freshtrax
AUGUST 21, 2023
In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.
The Product Coalition
FEBRUARY 6, 2020
To meet these expectations, companies had to shift their marketing focus from creating brand awareness to managing customer relationships and life cycles. Brand awareness continues to be most often cited as a key purpose of digital marketing. Product recognition instead of brand awareness.
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freshtrax
JULY 31, 2023
In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.
Nulab
APRIL 27, 2022
The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Here are some reasons your business might need to pivot: You’re not reaching your target market. These days, we all associate Netflix with binge-worthy TV shows and on-demand movies. Sell the story.
The Product Coalition
JANUARY 12, 2024
They also promote their own agendas, do marketing and promotion to attract people to brands, selling products and services, and grow their popularity and influence. Product Coalition operates within a market where there’s great demand from people to learn online, especially since the pandemic back in 2020.
BrainMates
NOVEMBER 27, 2022
Here’s The Product – Start Marketing Now! With cash in the bank and fire in their bellies, the Pets.com owners spent big in marketing communications and developed a brand around a sock puppet character that was regarded as either hugely entertaining or incredibly irritating. Interesting concept, right? million.
freshtrax
APRIL 18, 2019
Influencer marketing is pretty big in Japan but the rules are quite different from the ones in the U.S. I would like to share 5 unique facts about influencer marketing in Japan based on my hands-on experience working with influencers and bloggers on behalf of global brands in the past few years. or English-speaking countries.
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