freshtrax
AUGUST 21, 2023
In this article, we will examine the future marketing potential of the entertainment industry from the perspective of fan marketing. In continuation of the first part of this series, this article will be presented in the form of a dialogue between two btrax team members: Ayaka, a marketer, and Mana, a business producer.
Alchemer Mobile
APRIL 11, 2018
What problem are you solving for them, or what kind of entertainment are you providing them? You must uncover an unmet need in your market research or “voice of the customer” research. Don’t forget to combine mobile product metrics with other sources of market research and competitive analysis to get the bigger picture.
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BrainMates
NOVEMBER 27, 2022
With cash in the bank and fire in their bellies, the Pets.com owners spent big in marketing communications and developed a brand around a sock puppet character that was regarded as either hugely entertaining or incredibly irritating. Think Amazon’s original premise, but for pet products instead of books. Interesting concept, right?
Nulab
APRIL 27, 2022
The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. Whether it’s website analytics, customer surveys, or market research, make sure you have the numbers to support your case. But it wasn’t always this way. Sell the story.
The Product Coalition
MARCH 3, 2019
With any good engineer exercising a healthy criticism of any meeting that worms its way onto their calendar, why entertain a meeting to just talk about how they went about doing their job for the last 2 weeks? market research, user research, design, requirements definition, actually building the thing, QA testing, user testing, and so on.
Userpilot
MAY 13, 2021
A product either needs to entertain, inspire, or inform customers. Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. A product either needs to make us more effective at work, entertain us, inspire us, or inform us. Conclusion.
UX Studio: Product Management
DECEMBER 7, 2022
The company’s most experience lies with businesses in the FinTech, Logistics & Transportation, Healthcare, EdTech, and Entertainment industries. Among research needs, they cover: . Market Research. User Research. UX/UI Audit . Product Vision & Strategy. 7 – Loop UX.
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