The Product Coalition
FEBRUARY 6, 2020
How to meet customer expectations As the role of digital marketing has grown, marketers have to reassess their own roles and capabilities. User expectations and pressure on companies have increased: they must be present in multiple channels, generate personalized content and positive user experiences in each of these channels.
freshtrax
JULY 31, 2023
In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.
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BrainMates
NOVEMBER 27, 2022
Throw in a bit of basic segmentation, targeting and positioning, and you would then have the beginnings of a business case to look into developing a product to meet those needs. Will people actually pay for something that meets these needs? Are any competitors already serving these needs? Interesting concept, right? million.
The Product Coalition
MARCH 3, 2019
With any good engineer exercising a healthy criticism of any meeting that worms its way onto their calendar, why entertain a meeting to just talk about how they went about doing their job for the last 2 weeks? market research, user research, design, requirements definition, actually building the thing, QA testing, user testing, and so on.
freshtrax
APRIL 18, 2019
One of the most unique aspects of the social media and influencer marketing landscape in Japan is the language barrier. Japan is positioned 49th out of 88 counties and regions in the English language skill rankings conducted by EF English Proficiency Index , which is considered “low proficiency” in English. Teen trends start from here.
UX Studio: Product Management
DECEMBER 7, 2022
Collaborating closely with their clients and teammates, their mission is to have a positive impact on people’s everyday lives. In these industries, they easily navigate through challenging client needs with their services, such as: UX research, UX audit, Usability tests, Validations, and Workshops. Among research needs, they cover: .
UX Studio: Product Management
JULY 14, 2021
Considering that none of the established innovation consulting companies are cheap, you want to make sure your return on the investment is positive. . As a product design consulting firm , we often get questions from our clients who look for reliable design, development, or marketing partners.
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