Branding Product Goals Software Developers Technical Review 
The Product Coalition
MAY 11, 2022
According to the authors, it’s mainly because of three reasons: The business model : SaaS often works on a direct-sales model and Sales most often “sell a complex product to a relatively small group of customers for large deal sizes”. The customer vs. the user: the one buying your product isn’t the same one who pays for it.
UX Studio
FEBRUARY 15, 2024
“ Innovation is not something completely brand new. ” Design Aloud Podcast | Season 03 Episode 04 Listen and follow Design Aloud: Spotify | Apple Podcasts | Google podcasts Episode details Viktor Eperjesy has vast experience as a Business consultant, Product strategist, and now as an Innovation Portfolio Lead.
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