Mixpanel
FEBRUARY 3, 2022
From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.
Mixpanel
MARCH 3, 2022
UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.
Mixpanel
APRIL 7, 2022
Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. App performance needs to be top priority for your engineering teams, especially for commercial apps. But for most products, the issue of understanding and addressing user friction is more subtle.
Expert insights. Personalized for you.
64 
Let's personalize your content