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Women Succeeding in the World of Product Management

Product Management Unpacked

Women, like Kate Hare, are at the top of the field, shaping the products, brands and experiences that have become staples in our digital repertoires. In 2012, she became President and CEO of Yahoo, where she doubled the search engine’s stock price, recharged the brand, had a baby, and topped Fortune’s “40 Under 40” list in her first year.

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Why it’s never too early to add product analytics to your app

Mixpanel

From here, it’s easy to assume what you’ve put out into the world is delivering high value to your users right out the gate—but you might also just be seeing a positive initial response to things like your icon, marketing/branding, and mission, without your new users really engaging with your app’s features at all.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

Livescale is a software company in Montreal, bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Bain Public was of tremendous support toward those objectives" Virgile Ollivier, CoFounder & CEO. Are you a product manager? Startup founder? Julien Chosson CEO, Wastack.

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Data thinking vs. product thinking

Mixpanel

UX design, branding, feature-set, nuanced differences in user perspectives, and a million other variables can impact (with varying levels of influence) whether our products get used or ignored. Like with the “scantily clad women” branding example earlier, it’s important to make sure any single data win isn’t doing more overall harm than good.

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20 Top Product Management Books for 2021

Alchemer Mobile

Solving problems quickly, efficiently, and with customer needs as the north star separated the great brands from the good ones in a year that has completely changed the way we digitally engage with brands we love. ” Buy it here. Escaping the Build Trap. How Effective Product Management Creates Real Value. by Melissa Perri.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

The primary goal behind these podcasting initiatives is mostly brand-building and marketing, rather than driving revenue. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Non-media businesses and nonprofits that also produce podcasts.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

Imagine a productivity app with a visual brand that’s more triggering of a fast food chain, therefore emotionally confounding to users. Your overall brand, visual design language, copy, and other UX elements should all be deeply in rapport with your users. That’s user friction. That’s user friction. Prioritize rapport.