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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

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UX Roadmap: What Is It and How to Create One?

Userpilot

Want to learn how to create a robust UX roadmap for your UX team ? We also discuss the benefits of UX roadmaps, present different types, and share top tips for building them. TL;DR UX roadmap is a strategic plan outlining UX initiatives and guiding the UX design process. What is a UX roadmap?

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What is Omnichannel Customer Experience & Why You Should Invest In It

Userpilot

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

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User Persona Survey Template: How to Properly Collect Customer Data in SaaS

Userpilot

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

By adding delight to the product, you increase product stickiness and enhance customer satisfaction. This happens because users find interactions with the product rewarding. Delightful products are also full of personality, so users develop human-like relationships with them. First, they satisfy real user needs.

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How to Deliver a Better Product in Terms of Usability and User Experience?

Userpilot

If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Start improving user experience and usability with user research. Incorporate gamification elements for celebrating user milestones to enhance engagement.