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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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8 Ways to Provide After-Hours Support in SaaS

Userpilot

After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. How a tool like Userpilot can help you build self-service support resources, code-free. To provide after-hours support, start by building a self-service knowledge base. Case studies.

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The marketer that’s always on? Your chatbot

Intercom, Inc.

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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How Interactive Self-Serve Guides Help You Elevate Customer Experience

Userpilot

The self-serve approach to customer service provides users with the guidance and resources they need to learn and use the product themselves. Interactive self-service guides are in-app resources that educate users on discovering and using features. Embed your guides inside a resource center to make it readily accessible.

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How to Digitize Customer Experience For Your Product: Best Practices and Examples

Userpilot

Offer self-service support options to meet customer expectations, while also removing friction in the support experience. Build a knowledge base of self-service support content, including help articles, video tutorials and case studies. Offer self-service support options.

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

Good customer experience is important in B2B because it drives loyalty and retention , increases word-of-mouth marketing referrals, and contributes to revenue growth. Most young customers prefer self-service support , so build a resource center filled with helpful content in various formats, including video tutorials and help articles.