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Product Management University
AUGUST 12, 2020
The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. We also give you the missing layer to your customer testimonials if you want to showcase strategic value. Learn how to bring it back, plus how to quantify your market focus. In the Trenches FAQs.
Product Management University
JULY 15, 2020
This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The Product Management & Product Marketing Career Ladder.
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ProductPlan
JUNE 5, 2020
There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.
Product Management University
AUGUST 28, 2017
The B2B Product Manager Magazine August 2017 is now available. This month we focus on user engagement as a leading indicator of customer value and the subsequent impact on retention and recurring revenue. User Engagement: The Window to Your Customer Retention Soul. Product Management Playbook.
Product Management University
NOVEMBER 2, 2017
The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. We also examine product usability and its impact on revenue, plus sales demo tips. Enjoy our October/November issue !
Product Management University
JUNE 18, 2020
The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.
Product Management University
APRIL 15, 2020
COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. What to Do When Customer Priorities Have Been Thrown into a Tailspin! Enjoy our April issue. In This Issue.
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