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B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. How To Quantify Your Market Focus in 5 Steps. The post B2B Product Manager Magazine August 2020 appeared first on Proficientz.

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B2B Product Manager Magazine July 2020

Product Management University

This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace? The Product Management & Product Marketing Career Ladder.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.

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B2B Product Manager April 2021

Product Management University

This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. If Your Product Strategy Doesn’t P**s Somebody Off, It’s Probably Not Very Good! Join our mailing list and get the monthly magazine delivered directly to your inbox. In This Issue.

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User Engagement, Customer Goals and a Sustainable Growth Strategy

Product Management University

The B2B Product Manager Magazine August 2017 is now available. We also look at the shift from a “market problem” focus to a “customer goal” focus and its impact on growth. Market Problems vs. Customer Goals: Which One Offers More Valuable Insights? Product Management Playbook. Enjoy our August issue!

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How Buyers Sell Themselves, Product Usability & Revenue, and Two Types of Demos

Product Management University

The B2B Product Manager Magazine October 2017 is now available. Learn how to accelerate your growth by delivering, marketing and selling solutions that make customers measurably better at what they do. In this issue we discuss the value of listening as one of the most overlooked sales skills, and the value of business conversations.

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

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