Certifications Marketing Product launches Product Marketing 
Userpilot
JUNE 3, 2022
Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.
The Product HQ
FEBRUARY 1, 2023
Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.
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The Product HQ
FEBRUARY 1, 2023
In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?
The Product Coalition
AUGUST 29, 2018
Align everyone in sales, marketing, product, customer success, and professional services. Photo by Jungwoo Hong on Unsplash You’ve been planning this launch and everyone involved in the process knows everything they need to know. The secret to a successful product launch is in the consistency of the process.
The Product Coalition
MAY 5, 2020
Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way. Are you interested in Product Management?
Userpilot
MARCH 29, 2024
There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. To create a successful activation strategy , you must first define your product's value proposition. HubSpot implements certification programs to drive brand activation.
Product Innovation Educators
NOVEMBER 2, 2020
We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. I wanted to learn what PDMA, the longest running professional association for product managers and innovators, said about product management. NPDP Certification Program.
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