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Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Marketing needs to know the value of the new product. They’re on the hook to generate qualified leads for the new product. Sales teams benefit from a FAQ document when having product conversations.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Brand activation is about driving product growth by connecting emotionally with people on a personal level. To create a successful activation strategy , you must first define your product's value proposition. HubSpot implements certification programs to drive brand activation. Let’s dive in!

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Product Discovery 101 for Product Managers

The Product Coalition

What is Product Discovery Anyway? Product Discovery is the process of figuring out what needs to be built. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. Product Discovery also helps you to make the best, most informed decisions. The ‘when’ matters!