Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys. What are customer discovery questions?

Product Research 85

Product Research Customer Feedback Data Visualization User Testing 85

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

Analytic Tools 72

Analytic Tools Artificial Inteligence Feedback Software User Testing 72

Userpilot

MAY 1, 2024

TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience. Product experience management helps to: Enhance the entire customer journey and deliver personalized experiences.

Customer Experience 88

Customer Experience Feedback Software Analytic Tools Product Research 88

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? Which does your company need? What is considered product marketing?

Feedback Software 101

Feedback Software Research Software Product Marketing Marketing 101

Intercom, Inc.

JANUARY 18, 2023

It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?

User Testing 118

User Testing Customer Feedback User Friction Strategy 118

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 124

User Testing Product Marketing Marketing User Friction 124

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Userpilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 95

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. Product teams are staffed with various skilled professionals.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. acquisition channels), product data (e.g.,

Data Visualization 87

Data Visualization Analytic Tools Embedded Analytics Feedback Software 87

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Otherwise, you’d be working blindfolded and the success of your company might get compromised. Let’s go over them.

Customer Feedback 80

Customer Feedback User Testing Feedback Software Product Research 80

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. But where do you get started with user segmentation? In this article, we cover: Why user segmentation is essential for product managers.

Analytic Tools 94

Analytic Tools User Testing Customer Feedback Feedback Software 94

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 93

Product Marketing Feedback Software User Testing Marketing 93

Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Managing the Function. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Since its start, the American multinational company has introduced new services in addition to its ridesharing service, including food delivery and a micromobility system with electric bikes and scooters. Managing the Function. Jones maps Uber’s PMM team to the product management team, embedding one PMM into each program team.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 92

Product Research User Testing Customer Feedback Research Software 92

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 87

Data Visualization User Testing Analytic Tools Customer Feedback 87

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Guy

MAY 7, 2020

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience?

Customer Experience 81

Customer Experience User Testing Customer Feedback Feedback Software 81

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. and What are their pain points? What is a user persona?

Data Visualization 97

Data Visualization Analytic Tools Research Software User Testing 97

Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Alchemer Mobile

MAY 8, 2018

Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Q: How did you get into product development? Q: What does Customer Love mean to you?

User Friction 113

User Friction Customer Experience Product Management Product Manager 113

Userpilot

FEBRUARY 9, 2023

What is product optimization? Is it the same as product discovery? How should product managers go about optimizing their products? What are the best product optimization practices? The process of product optimization starts with goal setting , like improving usability. Let’s dive right in!

Product Research 89

Product Research User Testing Feedback Software Analytic Tools 89

Mixpanel

FEBRUARY 16, 2024

As a Product Lead, I continuously emphasize to our broader team the importance of defining personas so that we’re clear about who we’re targeting when shaping our product or positioning. I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams.

User Testing 52

User Testing Customer Feedback Customer Experience Data Visualization 52

The Product Guy

DECEMBER 6, 2018

From high school to business school, and throughout my professional career, I was supremely comfortable with it , and reveled in solving problems, to the appreciation of my managers, colleagues, and teachers. Management guru, Peter Drucker had said, if you can’t measure it, you can’t improve it. 3) How should I go about solving it?

Reporting Tools 140

Reporting Tools Customer Experience Product Management Product Manager 140

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost.

Feedback Software 96

Feedback Software Analytic Tools User Testing Data Visualization 96

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!)

Onboarding KPIs 52

Onboarding KPIs Weak Development Team Research Software Customer Experience 52

Userpilot

SEPTEMBER 30, 2022

Is there such a thing as analytics for product managers? Data analytics is a must for every team in a SaaS company if you want to make decisions based on data. This article explicitly explains what metrics are essential to product management teams and how to collect the data. Keep reading for the good stuff!

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 87

Userpilot

APRIL 6, 2023

Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. In this article, we look at different ways for product managers to avoid falling into the overengineering trap. In fact, some companies never recover from that at all.

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 95

User Testing Customer Experience User Friction Research Software 95

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Are you ready to dive in?

Feedback Software 95

Feedback Software Research Software Product Research User Testing 95

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52