Journey to Success: The Seven Pivotal Purposes of Product Roadmaps
The Product Coalition
JUNE 9, 2023
.” — Howard Schultz Several years ago, I found myself in a heated discussion about product roadmaps with a client. The client, a mid-career senior executive from a Fortune 500 company, tended to challenge others. So as he leaned across the table and looked me in the eyes, he demanded, “Explain why I need a product roadmap.”
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