Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Outreach is the kind of tool for team’s who are serious about sales and marketing alignment.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

MAY 19, 2021

SaaS Content Marketing. Product-led Growth. Influencer Marketing. Starting/Participating In A Conference. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Gainsight’s Lead Generating Engine With Online Conferences. What do SaaS Companies spend on B2B Marketing?

Research Software 119

Research Software B2B User Testing Customer Experience 119

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. How Sales sees product managers: Technical/Tactical. So salespeople often rely heavily on product managers as a tactical, technical resource. Spotting fundamental flaws.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137