Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Userpilot

OCTOBER 31, 2022

From a marketing standpoint, it first seems like a negative persona shouldn’t be a major worry. Sure, every product marketer appreciates the importance of knowing their ideal buyer personas to help cultivate the right leads. Book a demo to learn more. But what about the customer on the opposite end?

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Feedback Software User Testing Research Software Data Visualization 91

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

MAY 6, 2019

The goal of this second force is to make your solution so appealing that the prospective customer is willing to take on the work of switching to a new product in order to experience your product’s benefits. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily.

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Userpilot

AUGUST 29, 2022

In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Book a Userpilot demo. Let’s get started.

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Userpilot

NOVEMBER 8, 2022

How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.

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Userpilot

OCTOBER 8, 2021

For more such strategies that will supercharge your SaaS growth , you might consider hiring a product marketer. Why is product marketing the future? Self-service product adoption: Customers can start using your product at their own pace, in their own way, without needing to be rushed by your sales team.

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Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. Demo content is particularly important for complex and/or expensive products. Get your free Userpilot demo today! User persona example.

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Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

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Userpilot

JULY 19, 2021

Book a Userpilot demo today! Get a Userpilot demo and get started right now! Increased retention and product adoption. The best customer engagement platform should allow your product, marketing, and support teams to fully own the platform. Combines marketing, customer service, sales, and CRM software.

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Userpilot

OCTOBER 25, 2022

What is strategic product management? Strategic product management focuses on those aspects of product development that are key to long-term product success. It also tells the target customers how your product differs from competitors and why they should choose it.

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Userpilot

NOVEMBER 20, 2022

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

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Userpilot

AUGUST 23, 2023

Collecting data directly from customers will provide key takeaways that can benefit your product, marketing, and sales teams. Get your free Userpilot demo today! Monitoring product usage is also cheaper than conducting market research, which should help you maintain high-profit margins.

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Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

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Userpilot

APRIL 22, 2024

Userpilot is one of the best product-led growth examples, with a strong digital community that can help you create a PLG strategy that works. Book a demo today ! Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a product-led growth strategy?

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Userpilot

JULY 22, 2023

You need a clear target market, proper positioning, product-market fit, and the right sales process for a land and expand strategy to work. Five key product positioning benefits. #3. Making sure your product, sales model, pricing, and feature set already meet the needs of the average user in your target audience is key.

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Feedback Software User Testing Strategy Onboarding KPIs 85

Userpilot

MARCH 29, 2024

Userpilot showcases brand values on Product Hunt to attract like-minded people. Bynder triggers product demos for website visitors to drive brand activation. Userpilot uses content marketing to increase brand awareness. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”.

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Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

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Data Visualization Analytic Tools Feedback Software Customer Feedback 97

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? They source, engage, qualify, demo, and sign contracts, with no awkward handoffs. To find out, we sat down with Jeanne de Witte , Head of North America Revenue & Growth at Stripe. People are smart.

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Weak Development Team Outbound User Testing Research Software 162

Userpilot

AUGUST 14, 2023

The 6 key growth marketing metrics are customer acquisition cost, conversion rate , activation rate , product adoption rate , customer lifetime value , and retention rate. Get a Userpilot demo to execute the most effective growth marketing strategies, drive users across the customer journey, and boost business growth.

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Onboarding KPIs Strategy Marketing User Testing 97

Userpilot

APRIL 26, 2024

Book a demo to learn more. Try Userpilot and Take Your Customer Success to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer success? Customer success or customer success management is the practice of ensuring customers get their desired outcome when using your product or service. Churn rate.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

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Analytic Tools Feedback Software Data Visualization Marketing 81

Intercom, Inc.

DECEMBER 12, 2018

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. What is a marketing technology stack? Outreach is the kind of tool for team’s who are serious about sales and marketing alignment.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Get your Userpilot demo and see how!

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Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JULY 12, 2021

SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking. HubSpot’s Marketing Hub is an all-around inbound marketing solution.

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Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

FEBRUARY 25, 2021

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.

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Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. How Sales sees product managers: Technical/Tactical. So salespeople often rely heavily on product managers as a tactical, technical resource. Spotting fundamental flaws.

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Userpilot

MAY 19, 2021

What do you want your marketing efforts to achieve for your company? or do you want people to sign up or book a demo? Setting these goals help you map out your marketing funnel. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

MARCH 29, 2022

And I am personally dedicated to continuing to ramp up our product investment to ensure that our pace of innovation, it only accelerates from here. So today we are excited to announce groundbreaking new products, and we’re going to do more than just talk about them – we’re going to demo them. We had a pre-sales team.

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Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

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Onboarding KPIs User Testing Feedback Software Customer Experience 137