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Why Customer-Centricity Matters in Product Management

Ronke PM

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

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Product-Centric vs Customer-Centric: What’s the Difference, and How To Switch to a Customer-Centric Approach?

Userpilot

Here are some of the disadvantages of product-centricity: The product-centric approach allows you to disregard your customers’ needs and challenges. Lack of customer research can mean underestimating or overestimating the need for a product. You fail to define your product-market fit , leading to your business failing.

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Reporters and Educators?—?Not Pundits and Commentators

The Product Coalition

With over five hundred writers contributing from many cities around the globe, we collaborate to produce informative and useful materials, which include case studies, applied practices, methodologies and processes, how-to articles, retrospectives, constructive perspectives and opinions. Emphasis on constructive perspectives and opinions.

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How Does A Product Owner vs Product Manager Actually Differ?

Usersnap

Strategic and operational planning of products, market intelligence, development, marketing, supporting or doing sales, and other roles. Defined Roles for Product Owner vs Product Manager. The role of a product owner mainly consists of conveying the vision provided by the product manager to the development teams.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. The biggest challenge is to create products that effectively solve customer needs and to achieve a product-market-fit. Tell us a bit about the products you’re working on and your day to day job.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.