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Modern marketing analytics: Understanding the full user journey

Mixpanel

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

When you think about this in a marketing context, it creates a divide between what your audience says they want and what they actually want: the actions they take. That’s the real trick for marketers. All the market research and customer interviews in the world will be limited by what people say, and maybe even what they think.