article thumbnail

SVPMA July Meeting – Steven Haines

The Product Bistro

An interesting role play, Steven lined up 6 victims willing participants, to represent the major functional groups in an organization, Product Management, Operations, Sales, Marketing, Customer Support, and Development, providing each of them a backstory to guide their motivation. The exercise was interesting.

article thumbnail

User Research: What Is It and How to Do It in SaaS

Userpilot

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. What is user research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Collaboration between Designers and Product Teams

The Product Coalition

If you work in a product team or in a digital business, you’ve probably heard a lot about this topic, or might even have lost some sleeping nights due to the lack of it in your daily basis. I think that there is no doubt whether designers and product team should work together and if both of them are essential to achieving great results.

article thumbnail

9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

article thumbnail

How Does A Product Owner vs Product Manager Actually Differ?

Usersnap

Both roles are big players within an agile team (or scrum team) of a business. A product owner’s role tends to be more tactical, and they work with the scrum team to make the product manager’s plans a reality. Although they are both parts of the same team and share many of the same goals, the two roles have different focuses.

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you align foundational goals between teams? How can you align audience engagement goals between teams? How can you align audience goals between teams? Retain your users How can you develop a customer marketing strategy? How can you align retention goals between teams?