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The Path Beyond CSM

Gainsight

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. You learned about other roles where your experience in CS can be a springboard for those positions. Let’s begin with what makes you unique as a customer success professional. Using data and playbooks to mitigate customer risks.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

They are measurable outcomes – goal posts – that provide feedback on HOW your initiatives are doing. Agile is an iterative approach that focuses on collaboration, customer feedback, and small, rapid releases in order to satisfy the customer through early and continuous delivery of value. Customer Satisfaction.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

The themes today centered around Human-First Customer Success and Transforming Customer Centricity. Human-First Customer Success. The Key to Customer Success: Leadership with Jay Nathan, Chief Customer Officer at Higher Logic and Co-founder of Gain Grow Retain at Higher Logic.

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Becoming a Great PM

The Product Coalition

Like many professions I suspect, experience is wanted for just about every position out there. That you won’t find in the typical “PM handbook”. Empathy Creator Not customer advocacy, not user research, not metrics. What if everyone on the team had empathy for your users? Importance of customer?).

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The Perfect World and the Real World of Product Research

The Product Coalition

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned. So let’s talk about mini-research.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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Are you cut out for Product Management?

BrainMates

This means being able to quantify the value we bring to both customers and our organisation. Some examples of leading indicators: Number of customer inquiries. Trial users. Some examples of lagging indicators: Active users. Hate counting? The core of our Product Manager roles is how value is exchanged. Email open rate.