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What is proactive support?

Intercom, Inc.

But now that customer experience has become a critical differentiator for modern consumers, this reactive approach to customer support is no longer good enough. Using clever features like outbound messages , banners , product tours , and more, you can provide customers with the help they need before they have to contact your team.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

But because they couldn’t be in the office, we brought in some consultants on the sales enablement side and we beefed up our sales force and our customer platform. We also brought in some consultants because things are happening so fast you can hire and train, or you can purchase the knowledge and the experience as well.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry. In a crowded marketplace, 32% of respondents say that being able to scale their support has given them increased differentiation or advantage relative to competitors. Outbound messaging (70%).

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them.