UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.

Branding 88

Branding User Testing Product Research Data Visualization 88

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. You may also be able to do a bit of competitor research.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Sad but true.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Usersnap

SEPTEMBER 12, 2023

Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. Identifying your positioning and differentiation among your market category is a critical, and hopefully not too brutal, step.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. Consulting: Our experts can help you get a holistic overview of your product development process.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

ProductPlan

JANUARY 17, 2023

That’s why I never rely on market research. The point is – to think about these considerations and be deliberate about how you craft the message. I think Henry Ford once said, ‘If I’d ask customers what they wanted, they would’ve told me a faster horse.’ Finding someone to talk to.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche” (Kim Garst, Marketing Thought Leader).

User Testing 130

User Testing Research Software User Friction Customer Experience 130