Consulting Feedback Loop Messaging Outbound 
Intercom, Inc.
NOVEMBER 7, 2019
Instead, focus on fostering a culture of communication and feedback loops between the team. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?”
Intercom, Inc.
NOVEMBER 20, 2018
It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging.
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