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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers. Give it a try.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

With the right strategy and proactive support tools – think Outbound Messages , Product Tours , Mobile Carousels , and Banners – you can alert customers to known issues, like delivery delays, bugs in your product, and website downtime. Create a customer feedback loop. 4 powerful proactive support messages to send.

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Quality and consistency: Best practices for building a strong, scalable support experience

Intercom, Inc.

Klaus uses Intercom to power their customer support, which enables their team to send targeted, pop-up messages to customers when they’re experiencing temporary issues, such as a system outage, to inform them that the team is working on a fix. Balancing technology with a personal touch.

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How to run a successful beta in 7 steps

Intercom, Inc.

Get feedback direct from your customers. Jump on customer calls and send targeted messages based on usage of the beta to gather feedback. You should evaluate all of your learnings and feedback against the problem you set out to solve. Here’s what you should include in your message: 1. Evaluate the findings.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Instead, focus on fostering a culture of communication and feedback loops between the team. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. “How can I push my message while still capturing existing intent from the market?”

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. “You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. Analyze survey responses carefully and implement positive changes to close the feedback loop. Clicks on outbound and inbound links.