Consulting Fractional CTO Management White Paper 
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Hiring an RFP coordinator (preferably in sales operations) to manage the process.
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Who must be consulted? Hiring an RFP coordinator (preferably in sales operations) to manage the process.
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