Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups
The Product Coalition
MARCH 23, 2022
We made key decisions based on the following considerations: ZB Enterprise’s Business model was to serve senior living homes; (a model to serve a B2C market did not offer the economies of scale due to a multitude of reasons beyond this article). To address a broad audience, I present these and additional considerations in general terms.
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