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From Product Management Back to Strategy

The Product Coalition

My personal passion is to bring back this very important dimension into product management and leadership. As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution.

Strategy 136
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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”. Hana Mohan , CEO of Magic Bell.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rich Mironov: Answering Your Audience’s Roadmap Questions. Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Talks from BoS USA 2015.

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How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195
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Understanding your ideal customers and how to sell to them

Intercom, Inc.

We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. ” Geoffrey: As a consultant, are there particular mistakes or challenges people are coming to you with when it comes to positioning? There are two facets to that.