Userpilot

MARCH 15, 2022

Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. GTM Strategy vs Marketing Strategy – What’s the Difference?

Research Software 94

Research Software Strategy Customer Experience User Testing 94

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. “I heard X about your product” — if the statement isn’t true then just say “that’s not true” and pause.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JULY 23, 2023

You should consider the industry, company size, duration, and budget while structuring your marketing teams. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. Let’s look at them in detail.

B2B 93

B2B Research Software Feedback Software Customer Experience 93

Userpilot

APRIL 22, 2024

Asana drives repeated product engagement through gamification. Buffer informs the product development process with a public roadmap. Ultimately, this drives users to make use of the Hubspot platform for their inbound marketing needs. Hubspot offers extensive education to drive customer success.

Feedback Software 96

Feedback Software Product Research Customer Experience Strategy 96

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Customer Feedback 97

The Product Coalition

OCTOBER 21, 2019

it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Userpilot

APRIL 26, 2024

The NPS score is a standardized measure of customer satisfaction and customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Churn rate.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Intercom, Inc.

JANUARY 31, 2019

We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

JANUARY 10, 2022

The NPS score is a standardized measure of customer loyalty by seeing how likely they are to refer your product to others on a scale of 1-10. Churn rates measure how many customers you’re losing every month, with high rates indicating issues in product-market fit or customer success. Align your customer and product teams.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Business of Software Conference

JULY 26, 2016

Rich Mironov: Answering Your Audience’s Roadmap Questions. Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Talks from BoS EU 2014.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Pragmatic Marketing

NOVEMBER 9, 2009

The product owner addresses the agile development teams’ intense need for real-time input on user stories, user experience/user interface, and requirements. Wandering from the roadmap. Product management is outwardly focused. And technical product managers and product owners are usually terrible at it too.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. As product managers, much of our role involves evangelizing our product roadmaps to people outside of our immediate team.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Intercom, Inc.

MARCH 29, 2022

Des Traynor laid out the six unique beliefs that guide our vision, mission, and roadmap here at Intercom. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox. We had an inbound sales team as well, basically quite a few groups.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137