Inbound Product Marketing Roadmap Weak Development Team 
The Product Coalition
JULY 16, 2023
In my first official product role, which I got to after managing large dev teams and a business-related role, I managed alone a product with a development team of ~40 people. One of the first things I did, for example, was to work with the salespeople on how to sell the product.
Userpilot
OCTOBER 25, 2022
Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Goals are important aspects of the product strategy. Source: Pragmatic Institute.
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Userpilot
MARCH 15, 2022
Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. What is a go-to-market (GTM) strategy? Let’s get started!
Intercom, Inc.
NOVEMBER 7, 2019
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.
Intercom, Inc.
JANUARY 31, 2019
And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. When you’re a small team, your time is everything.
The Product Coalition
OCTOBER 21, 2019
it’s much trickier in the world of products. The roles of Product Manager, Product Marketer and Product Owner (if they all exist in your company) will all vary depending on what senior management have seen before, what other roles exist, the types of product and the size (or maturity) of the company.
Userpilot
APRIL 26, 2024
Creating a customer journey map can help your SaaS customer success team identify key AHA moments for them to drive customers towards. Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job to be done) so don’t hesitate to invest in employee training. Churn rate. Customer stickiness score.
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