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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. But we quickly realized that the job of sales at Intercom is two-fold: to drive revenue for the company and be the voice of our customers.

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6 Things I Learned About PLG and Customer Success

Gainsight

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Here they are at a glance: Identify the problem There are no alternatives to good old fashioned user research Get the right data set Machine learning needs data?—?lots Weigh the cost of getting it wrong A wrong prediction can have consequences ranging from mild annoyance to the user to losing a customer forever. lots of it!

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How do market researchers add experimentation to drive better business outcomes?

DISQO

It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons.

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30 Steps to Mobile App Launch

Alchemer Mobile

They focus all of their time and resources on building a great app. When it comes time to launch, however, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. It’s marketing.