How do market researchers add experimentation to drive better business outcomes?
DISQO
JULY 5, 2018
It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. In an effort to get closer to Amazon’s benchmark of having 70% of the information needed, some product managers even go to nearby Starbucks to generate feedback from random patrons.
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