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How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. Small bets, via experimentation introduces data to these daily decisions. Misusing data can be more dangerous than operating without data.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

They can’t wait for large-scale studies to be completed and so are left making decisions based on non-contextualized data from past reports at best or gut feelings at worst. Small bets, via experimentation introduces data to these daily decisions. Misusing data can be more dangerous than operating without data.