Customer needs with JTBD–and other innovation insights for product managers July 15, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. New product development frequently begins by having keener insights into customers’ needs than competitors do.

How do market researchers add experimentation to drive better business outcomes?


At Alpha, we offer a platform that drives rapid experimentation for product teams at more than one-third of the Fortune 100, and thus have a front row seat to how organizations are integrating experimentation into their product development lifecycles.