The Product Manager Coach Blog
SEPTEMBER 5, 2023
Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post! Every connection you make is a potential solution to a problem you haven’t encountered yet. It includes tech enthusiasts, market researchers, and even end-users. Download the free guide now!
Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
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Product Innovation Educators
AUGUST 19, 2016
Using the Lean Canvas is one tool I recommend to help product managers think through the business model while crafting new product concepts. Next perform primary research (know your customers) and secondary research (market and environment influences). Click here to download it for yourself. good-products-bad-businesses/.
The Product Coalition
JANUARY 14, 2020
If the team members are not yet involved in user research, for example, by running user interviews themselves, 5-min lightning talks from colleagues working in sales, customer care, or UX provide an excellent opportunity to get a better understanding of our customers’ needs and the market-place. Our tool of choice is the persona canvas.
Lenny Rachitsky
DECEMBER 5, 2023
I recently heard about an app called Saturn that reached the top of the App Store charts—and stayed there. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z). This is incredibly rare.
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