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The Product Manager Coach Blog
SEPTEMBER 5, 2023
Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post! When you’re connected, you have a broader spectrum of information to draw from, allowing you to anticipate market shifts, user needs, and potential threats. But knowledge alone isn’t enough.
Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
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Product Innovation Educators
AUGUST 19, 2016
Products (wrongly) get created this way – product first, customer second, revenue third. Using the Lean Canvas is one tool I recommend to help product managers think through the business model while crafting new product concepts. build products customers want and love. Click here to download it for yourself.
The Product Coalition
JANUARY 14, 2020
In this game, the team members turn a blank, white box into a product package reflecting the value our product provides to our users. Think of the product box as a tangible elevator pitch capturing the essence of your product as a sales pitch to prospective customers. What Do We Know about our Customers? in pairs?—?the
Lenny Rachitsky
DECEMBER 5, 2023
I recently heard about an app called Saturn that reached the top of the App Store charts—and stayed there. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z).
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