Crowdsource Marketing Positioning Product Research 
Centercode
MARCH 12, 2019
You give them the same product. Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. The conditions surrounding these two test types are very similar. There are three primary distinctions: Who’s performing the test?
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
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The Product Manager Coach Blog
SEPTEMBER 5, 2023
In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!
Centercode
JULY 16, 2019
When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch. When you treat all customer feedback one way, you’re missing out on the full benefits of target market insights.
ProductPlan
JANUARY 2, 2020
We write a lot about the skills that product managers need to be effective. But what are the most under-appreciated product management skills? But what are the most under-appreciated product management skills? To answer that question, we asked several product managers for their thoughts. Crowdsourced Picks.
Alchemer Mobile
FEBRUARY 2, 2021
This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. App marketing at its most basic. The bad news?
Product Innovation Educators
AUGUST 19, 2016
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.
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