Crowdsource Marketing Positioning Vision 
Intercom, Inc.
JUNE 20, 2018
The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow. How can salespeople give a voice to what’s happening in the market while respecting the long-term product vision ? Building a positive feedback loop.
The Product Manager Coach Blog
SEPTEMBER 5, 2023
In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. It includes tech enthusiasts, market researchers, and even end-users. But knowledge alone isn’t enough.
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PMLesson's Ace the PM Interview
SEPTEMBER 9, 2019
We quickly realized crowdsourcing information was the only way we could scale and grow. Our vision is to bring transparency for employees and employers making career decisions. The market moves fast and companies are incentivized to keep information obscure. Not sure what the salary range for your position is?
Alchemer Mobile
FEBRUARY 2, 2021
This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?
Intercom, Inc.
MARCH 4, 2021
What began as a crowdsourcing initiative quickly evolved into an ecosystem where women can access funding, business training, and community building to help their businesses scale. Use your position to open the door to people with little access , share resources, and good opportunities. Find your circle and keep each other accountable.
Business of Software Conference
JULY 28, 2020
Nothing really happened positively here. This is actually crowdsourced words I didn’t even come up with these on my own. We’ve all heard that before and I posit that we use the word bad or synonyms because we’re fundamentally polite human beings. And that’s what the ad market is all about.
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