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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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Maximize Engagement as a Remote Product Leader

ProductPlan

Remote work and hybrid product teams existed before 2020, but the pandemic supercharged the transformation of many more into more distributed organizations. This requires product leaders to distinguish between healthy communication and becoming an overbearing presence despite the distance.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Building your first Machine Learning product can be overwhelming?—?the I’ve often seen great Machine Learning models fail to become great Products, not because of the ML itself, but because of the supporting product environment. I break down a Machine Learning product into eight steps. lots of it!

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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

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30 Steps to Mobile App Launch

Alchemer Mobile

They focus all of their time and resources on building a great app. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. It’s marketing. The bad news? The good news?