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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. But it simply can’t inform the day-to-day decisions that product teams need to make.

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My framework for Machine Learning Products — Part 1 of 3

The Product Coalition

Building your first Machine Learning product can be overwhelming?—?the I’ve often seen great Machine Learning models fail to become great Products, not because of the ML itself, but because of the supporting product environment. I break down a Machine Learning product into eight steps. lots of it!

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Summary of some concepts discussed for product managers [3:04] Why was the OCI award created?

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Product Mindset: Encouraging Ownership in a Scrum Team

The Product Coalition

TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog?—?a How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than spearheading it? a simple rule.

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Crowdtesting – all you need to know

Usersnap

You have developed your product sparked by brilliant ideas and are ready to go-live. Negative online feedback is just a finger’s swipe away. It’s nice to have your customers testing the application. Successful brands globally are increasingly using Crowdtesting for flawless products. Crowdsourcing happens online.