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Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

You give them the same product. Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. The conditions surrounding these two test types are very similar. There are three primary distinctions: Who’s performing the test?

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?

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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

Any global company should know the importance of localization – to be mindful of the target culture and adjust their services or products accordingly. User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. Survey result for a project.

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Where the Best Ideas Come From

The Product Coalition

A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. Product development moves fast, but customer preferences move faster.”?—?Alpha’s

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Are you getting these 3 critical things from your customer feedback?

Centercode

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. Understandably so – a buggy product in a competitive marketplace is kryptonite to a successful launch.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.

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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements. Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it.