Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. And what do enterprise buyers actually want in sales people? And so when they talk to buyers and said, What do you want in a sales experience? They do enterprise storage devices.
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