Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

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Mixpanel

MARCH 11, 2024

But just because Benn tells me his writing isn’t “useful” in the ways that most content marketing strategies would hope for, that doesn’t mean it doesn’t offer business value alongside its obvious entertaining and edifying values. You’re a company founder and a CTO. What emerged was just what worked in my mind and what entertained me.

Data Visualization 52

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Business of Software Conference

FEBRUARY 16, 2021

It’s been quite entertaining over the years, actually, there been a lot of people. April Dunford Positioning BoS USA. 40:38 James Avery, Kevel: But it really got myself and my VP of Marketing, thinking just about positioning a lot more, right, we both read the book, I saw her speak again, at the virtual conference.

Feedback Software 59

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Andrew Chen

DECEMBER 1, 2021

It’s a form of entertainment.[^1]. Jahan Khanna, cofounder/CTO of Sidecar spoke of its origin: It was obvious that letting anyone sign up to a driver would be a big deal. You could sign up without filling in a bunch of forms. The other problem was how to wade through all the replies.

Research Software 95

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Business of Software Conference

SEPTEMBER 10, 2018

Mikey Trafton, Alamo Drafthouse, CTO. Entertaining and thought provoking! I am currently reading Enlightenment Now by Steven Pinker about how, despite recent setbacks, the general direction of civilization is inexorably positive for the whole of humanity. Good to Great by Jim Collins. Rich Mironov, Mironov Consulting.

CTO Coach 49

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Business of Software Conference

MARCH 30, 2021

I mean, laugh out loud, entertaining. And it just goes to show how, how much they have got to say and what intelligent and positive contributions that people have in those in those situations, if you give them the right, specs, and I’m not a psychologist, I’m not some kind of that open mind bending thing.

Weak Development Team 52

Weak Development Team Feedback Software Events Customer Experience 52

Business of Software Conference

MARCH 24, 2021

Like it wouldn’t be fun, wouldn’t be entertaining ,wouldn’t be interesting to us. And I think, you know, we have a much higher percentage than normal of the community in BoS who are self funded, or bootstrap, I mean bootstraped in a positive, sensible, meaningful way. Other than that, do we want to keep doing it?

Feedback Software 40

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