CTO Magazine Naming Vision 
Hutwork
MARCH 9, 2018
Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. You also need to name KPIs for product people. It’s a “system of achievable goals and visions that work together to align the team around desirable outcomes.”
Intercom, Inc.
AUGUST 13, 2019
It’s from a 1962 report published by a man named Douglas Engelbart. The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog. Modern software is obsessed with tools. So there’s probably some of that.
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